Agree the boundaries first
Choose a narrow topic and audience. Establish what can be discussed publicly and what needs further evidence or approval. Avoid patient-specific anecdotes unless the appropriate permissions and review process have been established.
Ask for explanations, not slogans
Ask the professional to explain the idea in plain language, describe what the audience often misunderstands and identify where individual advice is needed. Preserve uncertainty rather than editing it into an absolute claim.
Create from the approved substance
Turn the interview into a profile, a short explanation and a longer website resource where appropriate. Each derivative should be reviewed in its final context; a short extract can lose a qualification that made the full answer accurate.
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